Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding, tourist office, UAE

The Sheikh Mohammed Centre for Cultural Understanding (SMCCU) is a non-profit organization dedicated to bringing cultures together to promote mutual understanding and respect under the banner of “Open doors. Open minds”.

In a country with over 200 nationalities, cultural understanding and awareness is crucial for both private and
governmental organizations operating in the UAE. Our bespoke corporate programs and activities can support your company by promoting open communication, enhancing staff performance and increasing general corporate productivity.

We are trusted by over 150 companies across the region to provide greater understanding of the UAE culture and encourage employee integration as well as developing communication channels between employee and client/customer.